Video Production Breakdown: 30s Square Format Promotional Reel
Video Metadata
- Duration: 30.06 seconds
- Resolution: 720×720 (Square – ideal for mobile feeds)
- Frame Rate: 30 FPS
- Audio: Present
Video Type & Style
Style: Feed-optimized Promo Reel
Format: Square 1:1 — best for Instagram Feed, Facebook, LinkedIn
Ideal For:
- Clinic or office introductions
- Product or service awareness
- Short social promos with a CTA
Primary Goal of This Video
This promotional reel is crafted to:
- Quickly introduce your service or brand
- Gain visual attention in crowded social feeds
- Use a friendly, professional tone to build trust
- Encourage the viewer to visit a page or learn more
What We Did (As Director + Editor)
1. Visual Storytelling
- Opened with a clean branded scene or logo intro
- Maintained human-centered visuals to connect emotionally
- Used brand colors or design elements for consistency
2. Editing Approach
- Clean transitions and cuts synced with voice/music
- Subtle motion or animation to guide the viewer’s eye
- All key messages remain inside the square safe zone
3. Audio Design
- Voiceover or ambient music used to enhance engagement
- Balanced levels — clear and not overpowering
Messaging Strategy
- Intro that clearly states the brand or benefit
- Middle section focuses on value or features
- Ending includes a CTA or emotional sign-off
Suggested Explanation Text (for Your Gallery Page)
Square Feed Promo Video
A bold, to-the-point promo piece that introduces your service with energy and clarity in under 30 seconds.What we did:
- Designed for square feeds like Instagram and Facebook
- Kept visuals tight, engaging, and brand-aligned
- Balanced audio and motion for an effortless viewing experience
Use this style if: You want a punchy, professional first impression that drives clicks or visits.
Ideal for: Med spas, clinics, solo practitioners, and product-based brands
Use Case Notes
This format also works well for:
- Event or holiday announcements
- Reputation-building brand stories
- Teaser trailers for new launches
- Highlight reels from in-office footage