Video Production Breakdown: Quick Vertical Brand Explainer
Video Metadata
- Duration: 37.7 seconds
- Resolution: 360×640 (Vertical format for mobile-first viewing)
- Frame Rate: 29 FPS (standard and smooth)
- Audio: Present (voice and/or music)
Video Type & Style
Style: Branded Explainer / Personal Pitch
Format: Vertical short-form video
Ideal For:
- Entrepreneurs or brand founders
- Product and service introductions
- Social media sales pages
- Business landing page messaging
Primary Goal of This Video
To deliver a concise, high-retention explanation of your offer or mission.
This video is designed to:
- Explain your brand in under 40 seconds
- Help new viewers immediately “get” what you do
- Make your business feel approachable and human
- Encourage next steps (website visit, sign-up, or follow)
What We Did (As Director + Editor)
1. Visual Planning & Flow
- Opening Scene: Frontal or slightly angled portrait view — optimized for personal engagement
- Mid Section: Direct-to-camera narrative with focus on messaging
- End Frame: Clean finish, perfect for transition into CTA or page content
2. Cinematography & Framing
- Vertical mobile-ready format
- Consistent framing and clear visibility of subject
- Lighting kept simple and professional-looking
3. Editing Techniques
- Minimal transitions — edits designed not to distract
- Text overlays optional but effective if added for clarity
- Cut pacing synced to speaker rhythm
4. Audio Strategy
- Voice is primary anchor — crisp and clear delivery
- Optional light background music to add polish
Messaging Strategy
- Focus on value proposition clarity
- Designed to resonate with time-sensitive mobile users
- Effective for building trust in under 1 minute
Suggested Explanation Text (for Your Gallery Page)
Quick Brand Explainer
This vertical video format is designed to capture attention and deliver your brand’s message in under 40 seconds.
What we did:
- Focused the frame on the speaker with steady eye contact
- Maintained pacing to match natural voice tone
- Crafted an edit optimized for Reels, Shorts, and landing pages
Use this style if: You want to pitch your brand or service quickly and authentically.
Ideal for: Solo business owners, digital products, lead capture pages, and startup intros
Use Case Notes
This format works beautifully for:
- Short sales videos
- Landing page welcome clips
- Social media callouts
- Founder intros or elevator pitches