Video Production Breakdown: Candid Vertical Intro
Video Metadata
- Duration: 46 seconds
- Resolution: 360×640 (Mobile-friendly vertical format)
- Frame Rate: ~24 FPS (natural cinematic pacing)
- Audio: Present (voice/music included)
Video Type & Style
Style: Friendly On-Camera Introduction / Brand Message
Format: Vertical short-form video
Ideal For:
- Coaches or solo service providers
- Dental and wellness professionals
- Brand storytelling on TikTok / Reels / Shorts
- Landing page intros or email video embeds
Primary Goal of This Video
Build connection and clarity by showing the human behind the brand.
This video is designed to:
- Introduce the speaker naturally and authentically
- Deliver a clear, single-topic message (e.g., welcome or invitation)
- Reduce viewer resistance by appearing casual and unscripted
- Encourage next action (click, sign up, or engage)
What We Did (As Director + Editor)
1. Visual Planning & Flow
- Opening Scene: Natural, mid-close framing — speaker appears warm and trustworthy
- Mid Section: Message delivered clearly without over-editing
- End Frame: Optionally designed to allow a CTA or fade-out
2. Cinematography & Framing
- Shot in portrait orientation (ideal for mobile and social)
- Lighting favors natural exposure, free of harsh shadows
- Minimal movement = steady, face-to-face feel
3. Editing Techniques
- Soft transitions or none — lets personality take center stage
- Uninterrupted shots promote authenticity
- Color tone preserved as-is (genuine feel)
4. Audio Strategy
- Voice is the core — clearly audible and clean
- Background music minimal or omitted (if present, doesn’t distract)
Messaging Strategy
- Keep it personal, direct, and calm
- Focus on building a human connection before selling
- Perfect for soft-touch brand positioning
Suggested Explanation Text (for Your Gallery Page)
On-Camera Brand Introduction
This short-form vertical video was designed to introduce the speaker in a natural, low-pressure way that builds comfort with the audience.
What we did:
- Captured a candid message using portrait framing
- Kept edits minimal to preserve real energy and emotion
- Delivered a format optimized for social viewing and retention
Use this style if: You want to make a personal connection before asking someone to engage with your brand.
Ideal for: Coaches, wellness experts, solo entrepreneurs, and practice owners
Use Case Notes
This format works beautifully for:
- Welcome videos on landing pages
- Social media introductions
- “Meet the Founder” moments
- Short-form testimonials or thank-you clips