Video Production Breakdown: Spotify – Thalia Campaign

Video Metadata

• Duration: 165.6 seconds (2 minutes and 45 seconds)
• Resolution: 640×360 (Landscape, SD)
• Frame Rate: 23.976 FPS (cinematic)
• Audio: Present (music and/or dialogue)

Video Type & Style

Style: Branded Entertainment / Music Promo

Format: Horizontal storytelling video with artist integration

Ideal For:

• Spotify artist campaigns
• Music platforms or record labels
• Collaborations with influencers or pop culture icons

Primary Goal of This Video

Promote music streaming while deepening emotional connection between the artist and their fans.

• Highlight Thalia’s brand and music through visual narrative
• Create shareable, fan-centered content
• Drive streaming engagement on Spotify

What We Did (As Director + Editor)

1. Narrative Direction

• Structured the piece with thematic chapters or evolving segments
• Blended documentary and promotional tones
• Concluded with CTA or memorable brand tag (Spotify)

2. Visual Editing

• Color grade leaned toward pop tones and vibrancy
• Cutting rhythm matched the beat or musical transitions
• Dynamic motion shots and smooth crossfades or wipes

3. Audio Strategy

• Music-focused mix — vocals are clean and forward
• Ambient or environmental audio supports realism
• Timing of shots aligns with music tempo and mood shifts

Messaging Strategy

• Humanizes the artist while showcasing their craft
• Aligns Spotify with creative culture and musical identity
• Leverages emotion and nostalgia to drive brand love

Suggested Explanation Text (for Your Gallery Page)

Branded Music Promo – Thalia x Spotify
A visually vibrant and emotionally resonant feature highlighting the personal and artistic journey of an iconic performer.

What we did:

• Blended artist storytelling with brand messaging
• Color-graded and timed to match the energy of the music
• Integrated Spotify elements for high brand visibility

Use this style if: You want to align your brand with creativity, music, or pop culture.

Ideal for: Music platforms, streaming services, artist promos, cultural campaigns

Use Case Notes

This video format works well for:

• Artist introduction or highlight reels
• Streaming platform collaborations
• Mini music documentaries
• Entertainment brand sizzle reels