Your Dental Practice Needs a Dynamic Website, Not a Static Product

In the past, marketing for businesses, especially dental practices, was straightforward and uncomplicated. But as the marketing landscape has evolved, things have changed dramatically.

As leaders in our industry, we here at Biola Innovation can help you and your team navigate the intricate complexities surrounding modern dental marketing.

How Dental Marketing Has Grown Complex With Multiple Platforms

Previously, marketing your dental practice relied heavily on conventional advertisements in print or on television, if your budget allowed. Today, Google is the go-to platform for visibility. Although this shift may seem straightforward, dental marketing has become increasingly sophisticated and multifaceted over time.

This complexity is a double-edged sword. It's easier than ever to gain exposure and grow your practice, but success hinges on your ability to establish a strong online presence. That’s where Biola Innovation comes in!

Our team can help improve your visibility on a number of different platforms, such as Google, Bing, Yelp, Yahoo, and Healthgrades, to name a few. Promotion on sites like these can bring much more traffic to your website. Ultimately, we want to convert these website visitors into actual patients using proper marketing techniques.

Establishing Your Brand

A large part of converting site visitors into regular patients is establishing your brand. Establishing a brand can be a tricky task. Luckily, we employ talented graphic artists, website designers, social media coordinators, and content specialists. Together, we can create a concise, effective brand that attracts high-value patients in your key demographics.

If necessary, our design team will work with you to create a logo and website that best suits your brand. In addition to digital branding, we can also help with physical promotional items like letterheads, business cards, and brochures. We believe every practice should have collateral design present and available for patients and prospective patients—materials that incorporate your logo, colors, and other branding aspects.

Building a New Base for Your Marketing Efforts With a Biola Innovation Website

Unfortunately, there are many agencies and “specialists” out there that provide lackluster and unsuccessful websites. As an agency that specifically specializes in dental marketing, Biola Innovation can help you avoid the pitfalls of hiring the wrong person for your website. Instead, we will provide a website that serves as an effective new home base for your online marketing efforts.

We specialize in a number of premium marketing services to help you with your internet presence. However, a secure and responsive website built specifically for dentists is essential. Our design team may suggest either a custom-built site or a quick-launch site, depending on your business and marketing needs.

A dynamic, custom-built website is always ideal, as it allows us to showcase your practice and better establish your brand. An online marketing campaign can be unproductive without a strong website to back it up. It is relatively easy to attract site visitors with the right techniques. Turning them into new patients is where the real challenge lies.

These days, personalized SEO website copy is often not enough. We also recommend our custom photography and video shoot services. These services help form a sense of trust and familiarity with potential patients before they even set foot in your office! For this reason, videos, in particular, can make website visitors more likely to schedule an initial appointment.

Expanding the Reach of Your Website With SEO and PPC

Search engine optimization, or SEO, is a highly-effective form of online marketing that targets Google’s ever-evolving algorithms. These search algorithms are designed to reward well-structured websites with original, unique, and keyword-driven content. In other words, a successful SEO campaign will help you rank higher on Google’s SERPs or search engine results pages.

Proper SEO can be categorized into two components:

• On-Page SEO: The optimization of your website content, website code, and website structure. Your content must target certain keywords and establish your practice as an authority in your field. SEO-friendly code includes title tags, meta tags, and image tags that also target local and dental keywords. Finally, SEO-driven website structure involves a semantic vocabulary of tags or schema. Proper schema clarifies the intent of your content, helping Google determine the relevance of your site for the best possible search results.
• Off-Page SEO: A variety of SEO tactics designed to establish a sense of authority with Google and potential patients looking for a new dentist or specialist. In other words, off-page SEO is all about generating positive patient reviews, local directory listings, and link building. The goal is to boost the importance of your website for a better, more organic ranking, improving your online visibility.