Step 1: Know Your Audience
Keep your tone friendly and professional.
Write like you’re speaking to your patients — clear, kind, and helpful.
Step 2: Use a Hook in the First Line
Examples:
"Did you know your toothbrush has an expiration date?"
"This smile makeover took just 2 visits!"
Step 3: Keep the Message Simple
Avoid dental jargon. Use everyday language.
Example: “We love seeing your smiles! Don’t forget to floss tonight.
”
Step 4: Add a Call-to-Action (CTA)
CTA Examples:
"Call to book your checkup."
"Tag someone who needs this reminder!"
"DM us to schedule."
Step 5: Use Relevant Hashtags
Combine local, dental, and trending hashtags
Examples:
#YourCityDentist (e.g. #OrangeCountyDentist)
#DentalTip #HealthySmile #FlossBoss #SmileGoals #InvisalignJourney
Step 6: Format for Readability
Use line breaks or emojis to break up blocks of text
Use 1–3 sentences max for quick reading